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Smith sings about life, so she sings about love.
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The 12 tracks album is full of songs that will speak to your heart, yet without mentioning the traditional jazz/r&b love mishap.
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How to make a love song without talking about love? Ask Jorja Smith. It is a freshman album: beautiful, authentic but still trying, and that’s okay. “ Lost & Found “ translates of Smith’s talent, not experience – talent. The hype around her persona created a wave of expectations awaiting her first album. The young singer, beyond her stunning looks, is an undeniable talent, and maybe that’s the issue. Maybe we don’t quite get it but isn’t that the concept of it all? Who said that we have to put a label on every project? But maybe what Rocky wants from us is to stop expecting anything?Ī rising star in the U.K urban scene, Drake’s “More Life” introduced Jorja Smith to the world. Her enchanted voice and her deep tones, seduced the listeners and became a new sensation. “Testing”, like the name suggests, is more experimental, more audacious. It’s different – and in the era of a generic watered-down trap and the crafted label hits, different is what we need. If it’s a test, Rocky passed it in my book. The album can’t be put in a box – it doesn’t sound like anything else because of it a melting-pot of genres, influences, samples. It is not the usual radio tracks or the heavy-lyrical raps. From his childhood memories, his dreams of fame, his struggle with stardom, his relationships, and other mishaps.“Testing” is not the type of project that you dance to the club to.
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Rocky actually talks a bunch in this album. Contrary to what the general consensus may be – it works – beautifully at that. But the weirdest thing is that it actually works. On “Brotha Man”, a nonchalant Rocky’s distorted voice is seconded by a singing French Montana, Snoop Dogg vocals and a Trump dissing Frank Ocean – weird. A recorded jail telephone call serves as a Kodak Black feature. Diddy drops some Diddy-like ad-libs on “Tony Tone” while cocky Rocky reminds us of who is he. FKA Twigs enchanted voice balances the bouncy rap on “F**k Sleep”. If the trio Moby, T.I, and Kid Cudi is unexpected, the features throughout the album are even more surprising. On a Moby sample, the rapper takes the road of the egocentric tastemaker “Gang, gang, them boys not flexin’ the same – I’m done with adjusting’ to fame, pull up on your set, leave a stain”, as T.I and Kid Cudi grace the remix. What “ASAP Forever” does is reaffirm Rocky’s versatility. None of the songs are the same: sonically, lyrically, or collaboratively. The single “ASAP Forever” sets the tone for the album – or not quite. “Testing” is an eclectic tracklist of 15 songs. From the peculiar sound and the unexpected features – A$AP Rocky deserved more. In the midst of the Drake vs Pusha T beef, it seems that the project fell through the cracks of mainstream frenzy. It didn’t get the chance to be rated as it deserved. The rapper’s latest album “Testing” is just that: a test. Even the most creative marketing, the shock-value of experimental sound, and the brand of a pretty-face aren’t enough to tilt the balance of validation. Unless validation is not what one needs? Ask A$AP Rocky. To stay ahead in the industry, every release is a crafted calculation of numbers, concurrences, and dates. We skip from one song to another, one project to the next, one headline to the latest. Artists do not have the luxury to let their craft suffice. With the flux of streaming comes the antics of shuffling. Forget the critics, here are 2 albums that deserve another listen before 2018 ends We are quick to rate projects and create a nest of mixed reviews. Music is stuck in an era where the art of appreciation has been traded for the fickleness of consumption.